Last week I attended the Global Alliance’s 2016 World Public Relations Forum in Toronto on behalf of my master’s program at Syracuse University.  Over the span of three days, I took the opportunity to learn about different perspectives on the practice and attitudes of PR professionals around the world by attending keynote sessions and workshops. […]

Vanguard Communications, a minority-owned public relations firm in Washington, DC, recently published a blog post providing six steps for organizations to focus on partnership development. In these six steps, author Shannon Walsh focuses on the need for not-for-profit organizations (whom serve as Vanguard’s primary clientele) to be able to build strategic partnerships with other organizations […]

Last week I gave you reasons why public relations professionals should embrace digital analytics since it was a common theme among my courses and projects.  Another discussion about digital analytics spilled over into the earlier part of this week as my Advanced PR Writing for Digital Platforms class had a speaker presentation.  The assistant director […]