How to Define PR (in 12-year-old terms)

The other day I was talking with my players as we were getting ready for a game. Well aware that I wouldn’t be able to stay for the full season this year they asked me a few questions about my future plans. A question about grad school came up and it went something like this:

Player: “So coach, you already have your Bachelors?”
Me: “Yep.”
Player: “So what are you getting your Master’s in?”
Me: “Public relations.”

 *Assistant coach busts out in laughter*

Player: “What is that?”
Me: “I’m basically learning how to make people look good.”
Player: “You mean like makeup?”

Obviously this wasn’t what I wanted my players to think I was leaving them for. So I had to ramble off a few different analogies to better explain myself. Granted, these are 11- and 12-year-olds that I coach from the inner-city, so rattling off textbook definitions wasn’t going to work here. And while I eventually settled on a definition that they could understand, the question really had me thinking on a different topic.

How would you define PR in 12-year-old terms?

Continue reading How to Define PR (in 12-year-old terms)

Shooting for the Moon: How I Made My Decision to Pursue Graduate School

image

Last Friday afternoon I took a major step towards pursuing a career in public relations by officially sending my security deposit for the Master of Science in Public Relations program at the S.I. Newhouse School of Public Communications at Syracuse University. Getting to this point was a long journey that started around the beginning of September. From researching the top graduate PR programs to actually making a decision between the five schools I was accepted into, the long process has finally played itself out in order for me to come to this decision.

But, how did I get to this point to begin with? That’s an interesting story…

Continue reading Shooting for the Moon: How I Made My Decision to Pursue Graduate School