Most public relations professionals would tell you that differentiating themselves from their peers in marketing and advertising has become a part of the daily duties. So why then would a PR professional ever be interested in reading a book titled, Confessions of an Advertising Man? I recently read David Ogilvy’s book for my PR Management […]
Vanguard Communications, a minority-owned public relations firm in Washington, DC, recently published a blog post providing six steps for organizations to focus on partnership development. In these six steps, author Shannon Walsh focuses on the need for not-for-profit organizations (whom serve as Vanguard’s primary clientele) to be able to build strategic partnerships with other organizations […]
