Most public relations professionals would tell you that differentiating themselves from their peers in marketing and advertising has become a part of the daily duties. So why then would a PR professional ever be interested in reading a book titled, Confessions of an Advertising Man? I recently read David Ogilvy’s book for my PR Management […]
Vanguard Communications, a minority-owned public relations firm in Washington, DC, recently published a blog post providing six steps for organizations to focus on partnership development. In these six steps, author Shannon Walsh focuses on the need for not-for-profit organizations (whom serve as Vanguard’s primary clientele) to be able to build strategic partnerships with other organizations […]
Earlier this week I got my first taste of education PR at the Broadalbin-Perth Central School District (BPCSD). Through the Newhouse Alumni Partnership Program, I volunteered for two days to work on PR related projects for the district located a little more than an hour away from Albany, New York. Under Michele Kelley, who works […]
Research shows that more companies are beginning to recognize the importance of having a good corporate reputation. As one of the world’s most recognizable brands, Coca-Cola has long recognized the value and importance of corporate reputation and giving back to their consumers. With a CSR focus on women, water and well-being, in 2013 the company […]
Lately there’s an emphasis on public relations professionals to know other communications disciplines such as advertising, marketing and journalism. We talked about the idea, otherwise known as integrated marketing communications, a few weeks ago in my PR Theory course at Newhouse, where the discussion began with this question: What is the difference between PR and […]
When it comes to getting information and news about your interests, who do you turn to? Is it their personality that draws you in? Do you often find yourself modeling your opinions after theirs? Just what is it that causes them to have such an affect on you? Whether you know it or not, your […]
Digital analytics has become somewhat of a dirty buzzword for those in the communications industry lately. Ironically though, it has been the theme of my third week into the fall semester at Newhouse. From Sysomos training for my research course, to my continued work as Dr. Ford’s research assistant, I’ve found myself regaining my appreciation […]
What if you were born on September 11, 2001? Would you feel ashamed to be forever associated with such a tragic day? Or would you embrace it and see your birth as a day that brought Americans together? That’s the question MyGoodDeed is asking as it kicks off this year’s campaign for 9/11 National Day […]
It’s no secret that diversity is lacking in public relations, particularly at the executive level of agencies and corporations. Not only have Caucasian women struggled to break into executive positions, but black men and women have also found their challenges in the profession as well. I’ve talked about this issue in a previous blog post […]
This week is my first of two weeks off from my master’s program at Syracuse University. While I don’t have a blog post that’s due for a class, I figured that I’d maintain a habit of blogging every week as I’ll be doing the same starting fall semester for my advanced writing class. Anyway, to […]
