Most public relations professionals would tell you that differentiating themselves from their peers in marketing and advertising has become a part of the daily duties. So why then would a PR professional ever be interested in reading a book titled, Confessions of an Advertising Man? I recently read David Ogilvy’s book for my PR Management […]
Lately there’s an emphasis on public relations professionals to know other communications disciplines such as advertising, marketing and journalism. We talked about the idea, otherwise known as integrated marketing communications, a few weeks ago in my PR Theory course at Newhouse, where the discussion began with this question: What is the difference between PR and […]
What if you were born on September 11, 2001? Would you feel ashamed to be forever associated with such a tragic day? Or would you embrace it and see your birth as a day that brought Americans together? That’s the question MyGoodDeed is asking as it kicks off this year’s campaign for 9/11 National Day […]
