Mentoring Youth Network

Situation

Mentoring Youth Network (MYN) was a new mentoring organization founded in 2009 seeking to extend its program reach to more schools in the Detroit area. In the fall of 2011, MYN began planning a set of annual activities and events including participation in the Meals on Wheels program, Project: Warm Detroit and the I’mpossible Suicide Awareness Conference.

Solution

With MYN being a new organization, a goal was established to use publicity tactics to raise awareness of its efforts. Press releases were issued to media outlets with moderate success. MYN’s participation in Meals on Wheels earned placement on CBS Detroit’s website. Meanwhile, the organization successfully hosted Project: Warm Detroit annually from 2012 through 2015, where the organization’s youth were paired with adults from partnering organizations to provide blankets and canned good items to Detroit’s homeless citizens in Cass Park. The Detroit News covered the event in 2012 and 2014, while CBS Detroit covered the event in 2014 and 2015. And for the first annual I’mpossible Suicide Awareness Conference in 2012, former WDIV anchorwoman Katrina Hancock was so inspired by MYN’s purpose for the event that she agreed to volunteer as a keynote speaker.

Placements

CBS Detroit, 2011: http://detroit.cbslocal.com/2011/11/24/detroit-youth-to-deliver-meals-on-wheels-this-thanksgiving/

Detroit News, 2012: http://charity-charities.org/news.php?artid=1424097 (original article has been removed from the website)

I’mpossible Suicide Awareness Conference, 2012: https://www.facebook.com/159893204041867/photos/?tab=album&album_id=477969628900888