Resume

PROFESSIONAL EXPERIENCE
Deputy Store Manager
(part-time)
826DC/Tivoli’s Astounding Magic Supply Co.—Washington, DC
2018 – Present

  • Manage volunteer store clerks, store promotions, inventory, and income statements for Tivoli’s Astounding Magic Supply Co., a retail store funding stream for 826DC’s programs
  • Collected survey responses to inform product inventory decisions that have led to a $200 per month increase in sales
  • Collaborate with development and communications manager to handle consignment agreements with five DC-area bookstores

Digital Campaigns Strategist
Advancement Project National Office—Washington, DC
2019 – 2020

  • Provided counsel and advice on digital strategy to grassroots organizations across the country
  • Collaborated with Ben & Jerry’s Ice Cream to create social media content for Justice ReMix’d, a pre-existing campaign and limited-time flavor with sales proceeds benefiting the organization
  • Produced a full content campaign in collaboration with Players Coalition Charitable Foundation to encourage engagement with the organization’s racial justice programs
  • Conducted content analysis to discover insights on the organization’s social media performance, helping the organization to identify strengths and weaknesses in its subject matter expertise

Senior Account Executive/Account Executive
Hager Sharp—Washington, DC
2016 – 2019

  • Directed account team members in achieving social media goals for the U.S. Department of Education’s National Assessment of Educational Progress (NAEP)
  • Provided actionable insights for adjusting NAEP’s social media strategy by delivering monthly metrics reports to federal government officials
  • Executed full digital advertising campaign for Friendship Public Charter Schools by drafting copy, selecting photos, organizing different versions of ads in Facebook Business Manager and Google Ads, and compiling performance reports for client use
  • Conducted research on 15 target markets to locate and determine prospective partners for the U.S. Food and Drug Administration Center for Tobacco Products’ (CTP) Every Try Counts campaign
  • Produced bi-weekly media analysis and account support for the U.S. Department of Education’s ed-tech initiative for the National Center for Education Statistics

Communications Consultant
McKinney & Associates—Washington, DC
2016

  • Secured nine media placements in three months for McKinney & Associates’ client campaigns in five U.S. media markets
  • Lead agency’s social media strategy and communications on Facebook, Twitter and YouTube
  • Conducted client media scans daily using Meltwater to help them stay current on relevant news

Social Media Director (unpaid internship)
Student Startup Madness—Syracuse, NY
2015 – 2016

  • Implemented strategies with university partners to secure team applications for Student Startup Madness, a nationwide competition that takes place at South by Southwest (SXSW)
  • Supervised a team of three social media managers to grow the event’s following on Facebook and Twitter by 75 percent

Research Assistant
Syracuse University—Syracuse, NY
2015 – 2016

  • Co-authored a white paper for the National Black Public Relations Society to determine membership programming based on professionals’ survey responses
  • Presented tips for conducting inexpensive research as a session speaker at the 2015 Public Relations Society of America International Conference

Customer Service Associate
K&G Fashion Superstore #908—Harper Woods, MI
2015

  • Converted first-time K&G shoppers into K&G Rewards card members at a rate of 90 percent; 40 percent better than the company requirement
  • Achieved daily goal of selling three to five K&G suit care kits (garment bags and lint rollers) to shoppers
  • Contributed to the improvement of the store’s regional sales and metrics rankings while maintaining customer service excellence

Freelance Marketing, Social Media and Public Relations Consultant
Nonprofit Organizations and Start-up Businesses—Detroit, MI
2011 – 2015

  • Created and pitched press releases for numerous clients that have been covered by the Detroit News, Huffington Post Detroit, MLive.com, and CBS 62 Detroit among others
  • Directed video production projects for the Better Detroit Youth Movement’s YouTube channel which features short documentaries, public service announcements and event highlights
  • Organized website content for Special Touch Learning Center to attract sponsorship for its inaugural talent show
  • Converted story ideas into monthly blog posts for Mobilize.org’s Millennial Report and I Am Young Detroit 2.0

Digital Analyst – Blue Cross Blue Shield of Michigan
W3R Consulting—Southfield, MI
2013 –
2014

  • Provided decision-making insights for business units at the company by gathering metrics from WebTrends and Google Analytics dashboards
  • Gathered voice of the customer (VoC) insights from ForeSee and OpinionLab that led to continuous site improvements for BCBSM.com
  • Organized monthly metrics reports into clear and concise presentations using MS Powerpoint

Marketing Communications Manager
Advanced Purchasing Dynamics—Plymouth, MI
2012 – 2013

  • Deployed e-mail newsletters using Constant Contact that out-performed average open rates by five percent
  • Led marketing communications objectives for obtaining exhibitor and sponsorship information for the 2013 Motor Vehicle Metals & Resins Conference
  • Created social media strategies to increase the company’s following on LinkedIn and Twitter by as much as 200 percent
  • Used MS Publisher to design marketing materials such as postcards, brochures, flyers, and other promotional pieces
  • Managed the company’s website using WordPress content management system

Public Relations Intern
Hermanoff Public Relations—Farmington Hills, MI
2012

  • Communicated with clients to develop press release distribution schedules based on upcoming events
  • Drafted, published, and managed Facebook and Twitter content for clients
  • Built media lists using Cision for optimized press release distribution to industry-specific outlets
  • Worked with executives and clients to produce event media kits by compiling press releases, fact sheets, background sheets, and relevant information
  • Utilized PitchEngine, PRNewswire, and other press release distribution tools to generate greater awareness of client news and events

Marketing Coordinator, Paint & Coatings Industry, Brand Packaging, Flexible Packaging, Packaging Strategies, and Food & Beverage Packaging Publications
BNP Media—Troy, MI
2011 – 2012

  • Ensured the timely deployment of e-mail blasts on a monthly basis for each of my publications by working closely across departments of each book in contributing effective and creative ideas
  • Implemented branding strategies for publications to create newsletter designs that improved email open rates by 10%
  • Authored creative copy and strategic concepts for B2B marketing promotional pieces

Public Relations Assistant
Northwood University—Midland, MI
2008 – 2011

  • Coordinated public relations activities for university news and events including authored press releases
  • Produced event media kits by compiling press releases, fact sheets, background sheets, and relevant information
  • Managed work with full-time college courses, leadership and volunteer work while maintaining a strong GPA

CERTIFICATIONS
Accredited in Public Relations
Public Relations Society of America
2018 – Present

PRESENTATIONS & PUBLICATIONS
PRSA’s Strategies & Tactics
D&I Explained—January 2020 – Present

Public Relations and Communications Association
Want to REALLY Prove #BlackLivesMatter? It’s All About Fear—June 2020

PRSA International Conference
Authenticity Code: Getting Real About Diversity & Inclusion—October 2019
Gathering Meaningful Insights on a Tight Budget—October 2015

National Black Public Relations Society
State of the PR Industry: Defining & Delivering on the Promise of Diversity—October 2015

EDUCATION
S.I. Newhouse School of Public Communications at Syracuse University – Syracuse, NY
Master of Science – Public Relations—
2015 – 2017              

Northwood University – Midland, MI
Bachelor of Business Administration – Marketing & Management—
2007 – 2011
G.P.A.: 3.64/4.00

HONORS
2019 PRSA Foundation Paladin Awards
—Rising Stars Panelist

LEADERSHIP
PRSA Association/Nonprofit Section

At-Large Committee Member—2019 – Present