Customer Service Associate
K&G Fashion Superstore #908 – Harper Woods, MI

  • Converted first-time K&G shoppers into K&G Rewards card members at a rate of 90 percent; 40 percent better than the company requirement
  • Achieved daily goal of selling three to five K&G suit care kits (garment bags and lint rollers) to shoppers
  • Contributed to the improvement of the store’s regional sales and metrics rankings while maintaining customer service excellence

Freelance Marketing, Social Media and Public Relations Consultant
Nonprofit Organizations and Start-up Businesses – Detroit, MI
2011 – Present

  • Created and pitched press releases for numerous clients that have been covered by the Detroit News, Huffington Post Detroit,, and CBS 62 Detroit among others
  • Directed video production projects for the Better Detroit Youth Movement’s YouTube channel which features short documentaries, public service announcements and event highlights
  • Organized website content for Special Touch Learning Center to attract sponsorship for its inaugural talent show
  • Converted story ideas into monthly blog posts for’s Millennial Report and I Am Young Detroit 2.0

Digital Analyst – Blue Cross Blue Shield of Michigan
W3R Consulting – Southfield, MI
2013 –

  • Provided decision-making insights for business units at the company by gathering metrics from WebTrends and Google Analytics dashboards
  • Gathered voice of the customer (VoC) insights from ForeSee and OpinionLab that led to continuous site improvements for
  • Organized monthly metrics reports into clear and concise presentations using MS Powerpoint

Marketing Communications Manager
Advanced Purchasing Dynamics – Plymouth, MI
2012 – 2013

  • Deployed e-mail newsletters using Constant Contact that out-performed average open rates by five percent
  • Led marketing communications objectives for obtaining exhibitor and sponsorship information for the 2013 Motor Vehicle Metals & Resins Conference
  • Created social media strategies to increase the company’s following on LinkedIn and Twitter by as much as 200%
  • Used MS Publisher to design marketing materials such as postcards, brochures, flyers, and other promotional pieces
  • Managed the company’s website using WordPress content management system

Public Relations Intern
Hermanoff Public Relations – Farmington Hills, MI

  • Communicated with clients to develop press release distribution schedules based on upcoming events
  • Drafted, published, and managed Facebook and Twitter content for clients
  • Built media lists using Cision for optimized press release distribution to industry-specific outlets
  • Worked with executives and clients to produce event media kits by compiling press releases, fact sheets, background sheets, and relevant information
  • Utilized PitchEngine, PRNewswire, and other press release distribution tools to generate greater awareness of client news and events

Marketing Coordinator, Paint & Coatings Industry, Brand Packaging, Flexible Packaging, Packaging Strategies, and Food & Beverage Packaging Publications
BNP Media – Troy, MI
2011 – 2012

  • Ensured the timely deployment of e-mail blasts on a monthly basis for each of my publications by working closely across departments of each book in contributing effective and creative ideas
  • Implemented branding strategies for publications to create newsletter designs that improved email open rates by 10%
  • Authored creative copy and strategic concepts for B2B marketing promotional pieces

Public Relations Assistant
Northwood University – Midland, MI
2008 – 2011

  • Coordinated public relations activities for university news and events including authored press releases
  • Produced event media kits by compiling press releases, fact sheets, background sheets, and relevant information
  • Managed work with full-time college courses, leadership and volunteer work while maintaining a strong GPA


S.I. Newhouse School of Public Communications at Syracuse University – Syracuse, NY
Master of Science – Public Relations
2015 – 2016             

Northwood University – Midland, MI
Bachelor of Business Administration – Marketing & Management
2007 – 2011
G.P.A.: 3.64/4.00

Delta Mu Delta International Honor Society in Business
Alpha Mu Alpha National Honorary Society in Marketing

Northwood University Outstanding Senior Leader Award (2011)
NUAMA National Bronze Chapter Award (2011)
1st Place – District 6, Advertising Case Competition (2009)
Northwood University Business Management 2-Year Award (2009)


American Marketing Association (AMA)                                                                           2009-2011

  • VP of Finance (2010-2011)

National Society for Leadership and Success                                                                  2010-2011

  • Publicity Chair (2010-2011)

Minority Business Leaders                                                                                                        2007-2011

  • President (2010-2011)
  • Student Government Association (SGA) Representative (2009-2010)
  • VP of Recruitment (2008-2009)


Mentoring Youth Network (2011 – Present)
Better Detroit Youth Movement (2012 – Present)
GoU Improv Courses at GoComedy Theater (Intro 1, 2, 3, 4; Advanced 1, 2)
Baseball Coach at Detroit PAL (2012 – 2015)
Detroit4Detroit Citizen Philanthropist (2012)
Susan G. Komen Race for the Cure Detroit (2011)
Detroit Pregnancy Test & Help Center (2012 – 2014)
Downtown Boxing Gym Youth Program (2012 – 2013)