Resume

PROFESSIONAL EXPERIENCE

Senior Account Executive/Account Executive
Hager Sharp – Washington, DC
2016 – Present

  • Develop goals, objectives, and strategies for social media and website development efforts for the U.S. Department of Education’s National Assessment of Educational Progress (NAEP)
  • Provide actionable insights by compiling monthly social media metrics reports to NAEP representatives for adjusting its social media strategy
  • Direct team of NAEP account members in writing content for monthly social media calendars, and monitoring for engagement opportunities
  • Participate in developing partnership outreach strategies and tactics for the U.S. Food and Drug Administration Center for Tobacco Products’ (CTP) Every Try Counts campaign
  • Conduct research on 15 target markets to locate and determine prospective partners for Every Try Counts campaign
  • Manage project tracker for Every Try Counts campaign partnership outreach activities
  • Provide bi-weekly media analysis and account support for the U.S. Department of Education’s ed-tech initiative for the National Center for Education Statistics

Deputy Store Manager
826DC/Tivoli’s Astounding Magic Supply Co.
2018 – Present

  • Conduct research to draft a situational analysis that provides insight on community awareness of 826DC’s retail space, Tivoli’s Astounding Magic Supply Co.
  • Manage volunteer store clerks, store promotions, inventory, and income statements for Tivoli’s Astounding Magic Supply Co., which serves as a funding stream for 826DC’s programs

Communications Consultant
McKinney & Associates – Washington, DC
2016

  • Secured media placements for client campaigns in various media markets across the U.S.
  • Lead agency’s social media strategy and communications on Facebook, Twitter and YouTube
  • Conducted client media scans daily using Meltwater to help them stay current on relevant news

Social Media Director
Student Startup Madness – Syracuse, NY
2015 – 2016

  • Implemented strategies in collaboration with regional partners that resulted in 87 team applications for a nationwide competition taking place at South by Southwest
  • Supervised a team of three social media managers to grow the event’s following on Facebook and Twitter by 75%

Research Assistant
Syracuse University – Syracuse, NY
2015 – 2016

  • Analyzed results from National Black Public Relations Society’s (NBPRS) survey of industry professionals to determine conference programming
  • Co-authored white paper along with university’s public relations department chair based on NBPRS survey results
  • Presented tips for conducting inexpensive research as a session speaker at the 2015 Public Relations Society of America International Conference

Customer Service Associate
K&G Fashion Superstore #908 – Harper Woods, MI
2015

  • Converted first-time K&G shoppers into K&G Rewards card members at a rate of 90 percent; 40 percent better than the company requirement
  • Achieved daily goal of selling three to five K&G suit care kits (garment bags and lint rollers) to shoppers
  • Contributed to the improvement of the store’s regional sales and metrics rankings while maintaining customer service excellence

Freelance Marketing, Social Media and Public Relations Consultant
Nonprofit Organizations and Start-up Businesses – Detroit, MI
2011 – 2015

  • Created and pitched press releases for numerous clients that have been covered by the Detroit News, Huffington Post Detroit, MLive.com, and CBS 62 Detroit among others
  • Directed video production projects for the Better Detroit Youth Movement’s YouTube channel which features short documentaries, public service announcements and event highlights
  • Organized website content for Special Touch Learning Center to attract sponsorship for its inaugural talent show
  • Converted story ideas into monthly blog posts for Mobilize.org’s Millennial Report and I Am Young Detroit 2.0

Digital Analyst – Blue Cross Blue Shield of Michigan
W3R Consulting – Southfield, MI
2013 –
2014

  • Provided decision-making insights for business units at the company by gathering metrics from WebTrends and Google Analytics dashboards
  • Gathered voice of the customer (VoC) insights from ForeSee and OpinionLab that led to continuous site improvements for BCBSM.com
  • Organized monthly metrics reports into clear and concise presentations using MS Powerpoint

Marketing Communications Manager
Advanced Purchasing Dynamics – Plymouth, MI
2012 – 2013

  • Deployed e-mail newsletters using Constant Contact that out-performed average open rates by five percent
  • Led marketing communications objectives for obtaining exhibitor and sponsorship information for the 2013 Motor Vehicle Metals & Resins Conference
  • Created social media strategies to increase the company’s following on LinkedIn and Twitter by as much as 200%
  • Used MS Publisher to design marketing materials such as postcards, brochures, flyers, and other promotional pieces
  • Managed the company’s website using WordPress content management system

Public Relations Intern
Hermanoff Public Relations – Farmington Hills, MI
2012

  • Communicated with clients to develop press release distribution schedules based on upcoming events
  • Drafted, published, and managed Facebook and Twitter content for clients
  • Built media lists using Cision for optimized press release distribution to industry-specific outlets
  • Worked with executives and clients to produce event media kits by compiling press releases, fact sheets, background sheets, and relevant information
  • Utilized PitchEngine, PRNewswire, and other press release distribution tools to generate greater awareness of client news and events

Marketing Coordinator, Paint & Coatings Industry, Brand Packaging, Flexible Packaging, Packaging Strategies, and Food & Beverage Packaging Publications
BNP Media – Troy, MI
2011 – 2012

  • Ensured the timely deployment of e-mail blasts on a monthly basis for each of my publications by working closely across departments of each book in contributing effective and creative ideas
  • Implemented branding strategies for publications to create newsletter designs that improved email open rates by 10%
  • Authored creative copy and strategic concepts for B2B marketing promotional pieces

Public Relations Assistant
Northwood University – Midland, MI
2008 – 2011

  • Coordinated public relations activities for university news and events including authored press releases
  • Produced event media kits by compiling press releases, fact sheets, background sheets, and relevant information
  • Managed work with full-time college courses, leadership and volunteer work while maintaining a strong GPA

CERTIFICATIONS

Accredited in Public Relations
Public Relations Society of America
2018 – Present

EDUCATION

S.I. Newhouse School of Public Communications at Syracuse University – Syracuse, NY
Master of Science – Public Relations
2015 – 2017              

Northwood University – Midland, MI
Bachelor of Business Administration – Marketing & Management
2007 – 2011
G.P.A.: 3.64/4.00

Honors:
Delta Mu Delta International Honor Society in Business
Alpha Mu Alpha National Honorary Society in Marketing

Awards:
Northwood University Outstanding Senior Leader Award (2011)
NUAMA National Bronze Chapter Award (2011)
1st Place – District 6, Advertising Case Competition (2009)
Northwood University Business Management 2-Year Award (2009)

LEADERSHIP

American Marketing Association (AMA)                                                                           2009-2011

  • VP of Finance (2010-2011)

National Society for Leadership and Success                                                                  2010-2011

  • Publicity Chair (2010-2011)

Minority Business Leaders                                                                                                        2007-2011

  • President (2010-2011)
  • Student Government Association (SGA) Representative (2009-2010)
  • VP of Recruitment (2008-2009)

VOLUNTEER

Mentoring Youth Network (2011 – Present)
Better Detroit Youth Movement (2012 – Present)
GoU Improv Courses at GoComedy Theater (Intro 1, 2, 3, 4; Advanced 1, 2)
Baseball Coach at Detroit PAL (2012 – 2015)
Detroit4Detroit Citizen Philanthropist (2012)
Susan G. Komen Race for the Cure Detroit (2011)
Detroit Pregnancy Test & Help Center (2012 – 2014)
Downtown Boxing Gym Youth Program (2012 – 2013)