My Road Map to a Successful Career in PR


This week is my first of two weeks off from my master’s program at Syracuse University. While I don’t have a blog post that’s due for a class, I figured that I’d maintain a habit of blogging every week as I’ll be doing the same starting fall semester for my advanced writing class.

Anyway, to pick up where I left off with my last blog post, I’m definitely pleased so far with my decision to pursue a master’s degree in public relations. Perhaps what I’ve been most thankful for is my ability to use my course projects for my portfolio to share with prospective employers. Now that the summer session is over I’m turning my attention to finding internship and job opportunities, preferably with nonprofit organizations.

tumblr_l4zu1eCcMv1qa9gi9o1_400It’s really no secret why I have a special interest in nonprofits. As you know, I’ve been telling the stories of organizations in Detroit for four years prior to enrolling at Syracuse. What hasn’t always been clear though were my ultimate career goals. However, as I’ve had time to prepare and embrace what I want from my program I’ve determined four career paths which I wish to pursue:

  1. Nonprofit PR for youth-serving organizations – The work that I’ve done with organizations in Detroit the past few years have been some of my greatest accomplishments as a professional. After I’d see an organization get published for their work in the Detroit News or Detroit Free Press I’d always say to myself, “Man, I can’t wait to make a career out of this!” After all, there are few things better than showcasing youth in a positive light.
  2. Community relations for professional sports teams – This one is kind of a new interest for me. My interest in this as a career choice became clearer as I’ve thought of ways to combine my love of community and sports. Specifically, I love the work that Sam Abrams does with the Detroit Tigers as he’s constantly informing local baseball coaches of ways to get their youth involved with the team’s programs.
  3. Running my own small communications firm – With the way the economy sometimes works, it’s no wonder why people are taking control of their own futures by working for themselves. Sure, the idea of finding and maintaining clients is scary as they are your primary source of income, but it’s also just as rewarding to be your own boss and have more control over your schedule.
  4. Teaching at the college/university level – I’m really intrigued by the idea of being able educate and train the next generation of communications professionals. With time, I think it’d be cool to develop a PR program from scratch and turn it into one of prestige. Pursuing this as a career path may require some additional years of school, but at least Ph.D.’s get paid for by the university, and not the other way around!

As the fall semester starts it’ll be interesting to see where my grad school experiences lead me. One thing I’m confident of though is that now that I have an idea where I want to go I can use my connections at Syracuse to create a plan for getting there.

One thought on “My Road Map to a Successful Career in PR

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s